Tag: Click-to-Open Rate

If you’re looking for a way to make your customers on your email list aware of your services, products, and discounts, then email marketing is the best way to do so. Also, email marketing can be a softer sell to educate your target audience on the value of your brand or even to keep them …

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups: Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized …