Digital Marketing Guides & Strategies

The Growth Marketer’s Guide to Email Metrics | Iterable

Email Marketing

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance.

To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups:

  1. Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized messaging. increase user engagement by tracking opens, clicks, unsubscribes and more.
    An email is measured by Open Rate, CTR, CTO, and Unsubscribe Rate.
  2. DevOps and Engineers: Technical operations teams are usually responsible for measures, such as traffic shaping and bounce handling, to ensure high deliverability.
    Metrics for Deliverability and Performance (Bounce Rate, Latency, Metrics for Strategy, Conversion Rate, Average Order Value, Customer Lifetime Value).
  3. Marketing executives: CMOs and other senior leaders should look to strategic metrics like conversion rate and average order value to determine true ROI from email.The Growth Marketer's Guide to Email Metrics | Deliverability & Performance Benchmarks

The Table of Content of “The Growth Marketer’s Guide to Email Metrics”:

  • Introduction
  • Key Takeaways
  • Email Marketer
    • Metrics for Engagement
  • DevOps and Engineers
    • Metrics for Deliverability and Performance
  • Marketing Executives
    • Metrics for Strategy
  • The Iterable and SparkPost Solution
  • Customer Use Case: Zillow
  • Conclusion

Number of Pages:

  • 14 Pages


  • Free


Founded in 2013, Iterable is the growing marketing platform that enables brands to create, execute and optimize cross-channel campaigns with unparalleled data flexibility and powers world-class customer engagement throughout the entire lifecycle.Powered by the same technologies that propelled leaders like Twitter and Facebook, Iterable is building tools for growth marketers wishing to captivate customers with messaging that matters when it matters.


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