Guides
Email Marketing: The Definitive Guide, 2019 | Backlinko
Email Marketing Is One of the Most Ubiquitous Digital Marketing Forms Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of …
Guides
Email Deliverability Guide: Making It to the Subscriber Inbox | Yes Marketing
With an ROI of 122%, email is one of the most powerful marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their targeted recipients. Deliverability is at the heart of a successful email marketing programs; it’s the science of discovering if your emails will overcome the technical, legal, and …
Researches
Gmail Deliverability Report: Understanding, Benchmarking & Improving Gmail Reputation, 2018 | Yes Marketing
As the oldest digital marketing channel, the importance of email for marketers only continues to grow, and as Gmail has become the fastest-growing and most actively used ISP. Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97%, according to new data from Yes Marketing. The data further unveiled the …
Guides
The Growth Marketer’s Guide to Email Metrics | Iterable
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups: Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized …