With an ROI of 122%, email is one of the most powerful marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their targeted recipients.
Deliverability is at the heart of a successful email marketing programs; it’s the science of discovering if your emails will overcome the technical, legal, and business challenges that stand in the way of reaching subscribers and ultimately make it into your intended recipients’ inboxes.
But, how do you make sure your email gets delivered? Fortunately, there are proven techniques to prevent failures and improve your email delivery rates for the long-term. This guide, launched by Yes Marketing, offers an overview of the steps most businesses need to take to maximize their email deliverability.