Guides
Ultimate Email Marketing Benchmarks for 2022: By Industry & Day | Campaign Monitor
If you’re looking for a way to make your customers on your email list aware of your services, products, and discounts, then email marketing is the best way to do so. Also, email marketing can be a softer sell to educate your target audience on the value of your brand or even to keep them …
Articles
Five Email Marketing Mistakes to Avoid
Email marketing is one of the most ubiquitous—and oldest—forms of digital marketing, poised to grow to over 3 billion dollars this year, up from 2 billion in 2014. Email marketing remains popular after over two decades of usage because it’s effective. It has a median ROI of 122%, more than four times higher than other …
Guides
Complete Guide to Marketing Automation for E-Commerce | GetResponse
Needless to say that Marketing automation plays a vital role in how well your email campaigns perform. As shown in the latest benchmarks study conducted by GetResponse to compare traditional newsletters and automated emails, results showed that automated emails have doubled the average open rate (45.7% compared to 22.83%) and tripled the average click-through rate …
Researches
Email Marketing Benchmarks – US and Canada, 2018 | GetResponse
Email marketing is one of the most effective marketing channels available today. It helps marketers of all levels to create a campaign, upload a list and send it out. As email marketing is a highly tracked place full of analytics, statistics, behaviors and trends, GetResponse launched its 2018 Email Marketing Benchmarks which focuses on the …
Guides
How to Stand Out in an Overstaffed Inbox This Holiday Season | Constant Contact
The craziest shopping weekend of the year is in full swing. But there’s no need to panic. It’s time to get your seasonal email marketing campaigns all wrapped up. Constant Contact has analyzed tens of billions of emails sent and opened around Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. Key Findings Showed Tips …
Researches
2017 North American Email Benchmarks & Trends Report | Inbox Marketer
Email is a mainstay of the marketing toolbox. It delivers marketing results because it’s direct, flexible, dynamic and measurable. Email marketing also is one of the most cost-effective marketing tools. Read the below to be aware of the major insights into North American email marketing: 47% of consumers are using mobile devices to review and …
Researches
The Email Client Experience, 2017 | Return Path
Nowadays email is going to reach more than 3.7B users -half of the world’s population- with 44% of the world’s population owning a smartphone in 2017, which allows quick interact with emails. So, marketers must pay attention to how subscribers are consuming their messages if they want to maximize email’s effectiveness. To optimize your program in response …
Researches
The 2017 Marketing Measurement and Attribution | Demand Gen Report
Marketing measurement is the top priority for B2B marketers organizations, but there are major gaps in the current capabilities versus the desired state of where organizations are trying to reach in analyzing marketing. Check the below insights to gain information about the challenges marketers are facing around the marketing measurement and analytics which will leverage in …