In the Middle East, 13% of online shoppers are cross-border shoppers, and 46% of them are shopping domestically and cross-border, while only 41% of shoppers stated that the shop only from domestic sources. These figures show how many shoppers find a limited selection in local online stores; this is why they prefer cross-border e-commerce. Latin Americas‘ online …
Technology enables people to shop across borders, anywhere, anytime and via any device, so we need to identify the insights into how and why consumers shop cross-borders: US and China are the biggest markets in terms of online spend, followed by Japan and the UK, while Argentina achieved the biggest annual growth rate in mobile …
Today’s estimated African population of 1.1 billion represents about 15% of the world’s total. The gross national income (GNI) per capita in Africa is about one quarter of the world average gross national income and the total international B2C trade from Africa and the entire Middle East region represented only about 2.2% of the world’s …