PayPal Cross-Border Consumer Research 2016 | PayPal | Digital Marketing Community


PayPal Cross-Border Consumer Research 2016 | PayPal

| Global

Technology enables people to shop across borders, anywhere, anytime and via any device, so we need to identify the insights into how and why consumers shop cross-borders:

  • US and China are the biggest markets in terms of online spend, followed by Japan and UK, while Argentina achieved the biggest annual growth rate in mobile commerce.
  • 54% of online shoppers in the UAE are shipping domestically, 37% are shopping domestically and cross-border, and 10% are shopping cross-borders only.
  • In Egypt 52% of online shoppers are shopping domestically, 40% are shopping domestically and cross-border, and 8% are shopping cross-borders only.
  • The highest incidence of cross-border online shoppers founded in Latin America (15%) and the Middle East (13%).
  • Clothing and footwear are the most popular category of cross-border purchases globally at a rate of 46%, followed by electronics with a rate of 29%.
  • The majority of the Middle East online shoppers prefers large global stores such as Amazon or eBay when they are purchasing from another country.
  • Consumers shop cross-border to find better prices and to access items not available in their countries.
  • 72% of online shoppers prefer to have a choice of whether to pay in local currency or in their own currency, while 61% are checking currency conversion rates before making purchases in foreign currencies.

PayPal Cross-Border Consumer Research Q3 2016

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