Tag: Cross-Channel Measurement

Consensus among marketers is clear: measurement is becoming more challenging. While certain brands adhere to last-click attribution, others grapple with the constraints of multi-touch attribution. Many express frustration with ongoing privacy-related data changes, hoping for a chance to catch up. However, you possess the authority to shape your brand’s measurement future. To achieve this, seize …

A use case is a list of actions or event steps, typically defining the interactions between a role and a system, to achieve an objective. From a range of potential use cases, data users reported that they are going to prioritize “cross‐channel” initiatives above all others in 2019, maintaining a focus on the harmonization of …

Technology enables people to shop across borders, anywhere, anytime and via any device, so we need to identify the insights into how and why consumers shop cross-borders: US and China are the biggest markets in terms of online spend, followed by Japan and the UK, while Argentina achieved the biggest annual growth rate in mobile …

Today’s estimated African population of 1.1 billion represents about 15% of the world’s total. The gross national income (GNI) per capita in Africa is about one quarter of the world average gross national income and the total international B2C trade from Africa and the entire Middle East region represented only about 2.2% of the world’s …