Tag: Data-Driven Marketing

The year 2020 is a boxing ring in which business is in one corner and constant change is in the other. Now that more than half of the year has passed, how is your business holding on? Political, social, and even digital threats can make every potential risk materialize when you have just a few …

A data-driven approach to content marketing is not easy and faces some challenges such as: Gathering data as it takes a lot of time. Big data is hard to prioritize and analyze. Data is usually scattered over different tools, documents, and reports, and this prevents you from seeing the full picture. This data-driven content marketing …

We live in a world where app stores are flaunting with mobile apps that are more competitive than ever. As a result, many mobile app development companies are adopting digital marketing strategies to enhance their mobile apps. The question is how to promote your app in 2020? SEO marketing is counted among the top digital …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them, businesses might have a dozen different messages or solutions based on …

Personalized advertising requires marketers to look at each consumer individually, and determine the right message to present. This level of personalization is accomplished through programmatic buying, which is a fully automated approach to media acquisition. Retailers can create a specific audience of shoppers who have abandoned their carts and target them with content such as …

Have you ever looked for sunglasses online and then found related advertisements on social media and other websites continuously, or got programmatically attacked with undesired advertising emails about the same products? Do you know how does YouTube show all your favorite videos on your home screen? Or do you ever think about how when you’re …

As a show of LinkedIn’s relentless work towards enhancing its ads platform, LinkedIn Acquires Drawbridge. Drawbridge is a data analytics company, through which LinkedIn looks to utilize Drawbridge’s advanced personalization AI, and further refine LinkedIn’s targeting capacity. LinkedIn Acquires Drawbridge, What Does it Stand to Gain? As LinkedIn Acquires Drawbridge, it looks for various benefits. …