INTRODUCTION Taboola, in collaboration with Qualtrics, recently conducted a study involving U.S. brands and agencies, seeking to understand their priorities when selecting digital marketing platforms. Data and insights emerged as the second most crucial consideration for brands, right after brand safety. With this priority in focus, we aim to provide our brand and agency partners …
Venturing into new markets can pose challenges like language barriers and cultural differences. Our comprehensive guide offers a data-driven approach to international expansion, covering market understanding, strategy adaptation, key metrics definition, performance tracking, and audience insights for global success. Learn to make a compelling business case, identify lucrative market opportunities, and sustain success post-launch. Evaluate …
In the era of search ads and social media dominance, small businesses often find themselves battling against industry giants. However, savvy SMBs understand the potential of a well-crafted digital marketing campaign, leveraging their innate advantages—speed, precision, and disruption. This guide outlines key strategies and tips to help you compete with industry behemoths. Remember, you have …
The year 2020 is a boxing ring in which business is in one corner and constant change is in the other. Now that more than half of the year has passed, how is your business holding on? Political, social, and even digital threats can make every potential risk materialize when you have just a few …
A data-driven approach to content marketing is not easy and faces some challenges such as: Gathering data as it takes a lot of time. Big data is hard to prioritize and analyze. Data is usually scattered over different tools, documents, and reports, and this prevents you from seeing the full picture. This data-driven content marketing …
We live in a world where app stores are flaunting with mobile apps that are more competitive than ever. As a result, many mobile app development companies are adopting digital marketing strategies to enhance their mobile apps. The question is how to promote your app in 2020? SEO marketing is counted among the top digital …
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them, businesses might have a dozen different messages or solutions based on …