Case Study
Use RLSA and Coordinated Channel Expansion for ROAS Growth | MVMT Case Study
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Researches
The Digital Trends: Advertising in Focus Report, 2019 | Adobe
Online advertising is more attractive to consumers because advertisers focus them to match the former’s interests. In addition, the online advertisements can appear simultaneously in a number of variations including a video, sound clip, text and a combination of them. The Internet has become the most powerful tool in advertising nowadays, which makes it much …
Case Study
Increase ROAS at Scale with IgnitionOne and Facebook Integration | Case Study
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Guides
All Things Incrementality: A Guide to Growing Revenue Profitably | Nanigans
Over a hundred years ago, John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In past, this quote struck fear in the hearts of marketers but in the digital age, it’s not. Marketers can easily identify their users, analyze their behavior, personalize ads, …
Indicators
Reach & Frequency Measurement is The Most Important Marketing & Measurement Technology in The USA at a Rate of 82%, 2018 | Nielsen
It’s always important to review the effectiveness of your digital media channels. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your marketing approach. That is why …
Indicators
Data Management Platform is The Most Used Technology in Measuring Digital Ads Effectiveness With a Rate of 55%, 2018 | Salesforce
Return on investment (ROI) is an important part of digital marketing and really, almost every part of marketing. It tells you whether you’re getting your money’s worth from your marketing campaigns or not. And if you’re not, it’s critical to get to the bottom of it and understand why so you can learn how to improve your campaigns. …
Indicators
51% of B2B Marketers Consider Content Marketing as the Best Marketing Channel That Delivers ROI, 2018 | Contentive
Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. There are hundreds of marketing channels to choose from. Which one’s the best for your business that …
Indicators
41% of UK Marketers Needs an Easier Method to Measure their Content Marketing ROI, 2018 | CMI
One of the biggest advantages of content marketing is its potential return on investment ROI, measuring the return of content marketing is a challenge to the UK marketers. ”An easier way to measure the content marketing ROI” is ranked as the main reason of why UK marketers are not measuring their content marketing ROI with a …