Articles
Are You Sure You’re Targeting Millennials the Right Way? Check 60+ Mind-Blowing Stats About Millennials 2019
Millennials are coming of age – the youngest are exploiting technology in ways we never anticipated. Meanwhile, the oldest of them are hitting the peak of their greatest purchasing power. Millennials; the first digitally native generation now ranges in age from 19 to 39. Their buying power is undeniable; many of Millennials might be homeowners, …
Researches
The Digital Life of US Moms, 2016 | Millward Brown Digital
Moms control about $2 trillion in purchasing power in the US, so reaching this segment of the population is important to many marketers. The following points provide a glance at the digital life of moms in the US: More than 70% of women with children spending time on digital devices in their daily lives. Moms …