/ Researches / The Digital Life of US Moms, 2016 | Millward Brown Digital
The Digital Life of US Moms, 2016 | Millward Brown Digital
Moms control about $2 trillion in purchasing power in the US, so reaching this segment of the population is important to many marketers.
The following points provide a glance at the digital life of moms in the US:
More than 70% of women with children spending time on digital devices in their daily lives.
Moms are more likely to spend their time on digital media using devices such as mobile, tablet and PC/Laptops.
Moms with younger children are more likely to interact with brand assets than moms with elder children.
The share of tablet time of overall population totaled with 16.1%, while the share of tablet time for moms totaled with 20.1% for moms with children 6 to 16, and 19.6% for Moms with children under 6 years.
Moms are also more likely to own tablets, gaming consoles, fitness bands and online streaming services than the overall population.
A Graph Shows the Share of Daily Media Time of US Moms in 2016
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