Agency
Zeo Agency
Zeo Agency is an international SEO and digital marketing agency, and organizer of Digitalzone, the largest digital marketing conference in Eastern Europe. Zeo has won many prestigious awards over the past few years, including ‘Best Health Campaign’ at UK Search Awards 2019 as well as ‘Best Large SEO Agency’ at MENA Search Awards. Zeo provides …
Indicators
The Most Used Metrics by B2B Digital Marketers for Measuring Digital Marketing Performance, 2019
While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient …