Digital Marketing Statistics & Metrics

The Most Used Metrics by B2B Digital Marketers for Measuring Digital Marketing Performance, 2019

Digital Marketing | USA

While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient strategies and technological innovations mean that cost-per-lead is no longer a factor in as an important metric. Marketing metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels.

Take a glance at the most used metrics by B2B digital marketers for measuring their digital marketing performance, 2019:

  • Conversion Rate (Lead to Customer) is ranked as the most used metric by surveyed digital marketers to measure their digital marketing performance with a rate of 35.43%.
  • Website traffic is ranked as the second most used metric of measuring digital marketing performance by surveyed digital marketers with a rate of 20.86%.
  • ROI comes at next as a metric used by surveyed digital marketers for measuring their digital marketing performance with a rate of 18.21%.
  • Lead Volume (MQLs & SQLs) also listed by surveyed digital marketers as a used metric for measuring digital marketing performance with a rate of 16.23%.
Metrics used for measuring B2B digital marketing performance 2019

A Graph Shows The Most Used Metrics In Measuring The Digital Marketing Performance, 2019.


Wpromote is The Challenger Agency and they specialize in digital marketing and customer acquisition. It loves to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. It also helps larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that it Make Mondays Suck Less! It has made it its mission to revolutionize Mondays for clients, partners, and employees alike. Its team of 300+ digital marketers breathe in marketing and exhale ROI.

    Subscribe for our newsletter!