Tag: Digital Marketing Plan

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get …

Do you know that corporate strategists spend an average of 21.9 hours per week on planning, while business executives and their teams spend an average of 10.1 hours? Functional leaders in companies of all types and sizes across all industries are gearing up for strategic planning. Paradoxically, many of them lack a coherent roadmap for …

“One dirty fish spoils the whole pond”… This phrase is so apt for SEO as you might be doing all of the right things to improve rankings but a single one small mistake can hold you back. But don’t fret! Just select the right SEO tool and know exactly where you are lacking and what …

Marketing analytics involves the creation and the use of data that drives consumer insights and make decisions. It is a critical resource necessary for proficient and effective marketing. It is no surprise that marketing analytics and the better use of data to get the maximum conclusion of it continues to grow as one of the …

Once you set your digital marketing plan and identified your main KPIs and metrics, you need to identify a tool to help you measure each of your KPIs. Monitoring and measuring success metrics of any digital marketing campaigns would be too tedious (or nearly impossible) to do manually. You need to utilize good tools, programs, …

We are just a month away from 2018 year-end, a great number of insights are being released around to help marketers plan for 2019. Almost all the giant social media platform have published reports about their users and which topics and events matter them the most during 2018. This data and insights are very valuable information for all …

To achieve your marketing objectives, you need, for sure, to set an effective digital marketing plan contains a series of working tactics. Take a quick glance at the below points to be able to build your upcoming digital marketing plan based on the prior experiences of surveyed marketing influencers: Increasing lead generation and increasing sales …

In order to write any digital marketing plan, there is a clear simple framework called the “SOSTAC planning model” that you would use. This simply means breaking your plan down into 6 elements: S – Stands for “Situation Analysis” and where you are now. O – Stands for “Objectives” you want to achieve. S – …