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The Top Free SEO Tools in 2019 & How to Choose the Right One for Your Business

Search Engine Optimization | May 26, 2019

“One dirty fish spoils the whole pond”…

This phrase is so apt for SEO as you might be doing all of the right things to improve rankings but a single one small mistake can hold you back. But don’t fret! Just select the right SEO tool and know exactly where you are lacking and what you can do to succeed.

But again, the SEO industry is drowned in tracking, auditing, and reporting tools so picking the right SEO tool or service can be overwhelming for the SEO beginner and even veteran SEO workers.

The big question is though, how can you choose the right SEO tool for your business?

Keep reading and you’ll find the answer…

The Best SEO Tools 2020 for Every Type of SEO

There are different types of SEO:

  1. Product Page SEO which involves preventing keyword stuffing or adding too many links on a website. Instead of that, it focuses on creating original content that engages the user.
  2. Content SEO which based on creating content that attracts audiences by creating highly shareable content, publishing useful guides or ebooks, or reaching out to blogs that have high domain authority (DA) in your niche and requesting to guest blog.
  3. Technical SEO focuses on improving your search rankings through the back-end elements of SEO.
  4. Local SEO used by brands that have a regional customer base or have a retail outlet to reach users who are searching for local results.
  5. Voice Search SEO which is the new trend and the big development in today’s search.

Related Article: 20+ of the Best Tools for Measuring the Success of Any Digital Marketing Plan

Now let’s delve into the best free SEO tools that you must use in 2019 and suitable for every type of SEO…

The Top Free Keyword Research Tools

1. Google Search Console

No list of free SEO tools would be complete without mentioning Google Search Console.

Google Search Console is a free service from Google that provides an aggregated view of search queries with hints about the emotions and motivations of the people typing them and allows you to understand how your audiences view your website and provide an opportunity to optimize it for better performance on SERPs.

Search Console mobile usability report is an outstanding way to highlight the URLs that have usability issues for a mobile user.

2. Google Keyword Planner

Most SEO tools get their data from the same place which is the “Google Keyword Planner”. AdWords Keyword tool or Google Keyword Planner will help you get plenty of keyword suggestions, so you can research them and narrow your keyword list.

Once you have found the best keywords for your website, you can add them to your advertising plan. Also, you can add them to another major SEO tool platform like WebCEO. You may finalize a list and launch a marketing campaign any time you are ready.

3. Seed Keywords

It’s an online SEO tool to find completely fresh keyword ideas. You can enter a seed keyword into the tool then get a list of closely-related terms. The best feature is “Submit Query” that enables you to use SeedKeywords after the results come in to do a Google search for the keywords that people gave you. So, you can quickly scan the search results and see how competitive that keywords are.

4. Keywords Everywhere

It’s one of the best SEO keyword tools as it shows you search volume, keyword competition, and CPC information inside of your browser. Keywords Everywhere is a free tool don’t require to log in anywhere to get this data. You can see keyword info while you’re watching videos on YouTube, shopping on, or check your stats in the Google Search Console.

5. AnswerThePublic

AnswerThePublic is different from any other SEO keyword tool as it finds questions that people ask on forums, blogs and on social media and then turns those questions into great keywords. Answer the Public also has a section of the results dedicated to “X vs. Y” keywords in Google”.

(For example: “content marketing vs. branded content”).

The Best SEO Tools 2019 - The Top Free SEO Tools 2019: Answer The Public SEO Tool

Answer The Public Tool

The Top Free Site Audit and SEO Analysis Tools

1. Google Analytics

Again, No list of free SEO tools would be complete without mentioning Google Analytics. It is not really an SEO tool but it’s almost impossible to run an SEO campaign without using it because the data in Google Analytics reports you whether your SEO efforts are paying off or not.

If you combined Google Analytics with the Google Search Console, that will be amazing and more powerful.

2. SEO & Website Analysis by WooRank

Woorank’s SEO & Website Analysis Tool is a very handy Chrome extension shows you exactly how to improve your site’s on-page and off-page SEO.

Unlike most SEO tools that only tell you about problems, Woorank’s SEO & Website Analysis Tool tells you the problems and how to solve them with the ability to use an actionable checklist that you can use to fix any issues that you run into.

3. is a completely free SEO toll, with no strings attached. It gives you a curated list of the most popular sites in your industry so you can size up your biggest competitors and copy what they’re doing.

The best feature of is “Mentions” that shows you who recently linked to (and tweeted about) your competition.

4. SEObility

SEObility tool crawls your whole website and lets you know about SEO issues like the slow loading pages, sitemap problems, blocked pages, technical SEO issues, and much more. SEObility gives you all this data for free.


Needless to say that search engines see your website very differently than you do. BROWSEO SEO tool gives you the type of x-ray vision that search engines have to get a full preview of how your page appears in the SERPS.

6. Screaming Frog

Finding technical SEO problems on your website can be a huge pain, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website.

This nifty tool crawls your website using a Google-like crawler and can harvest a huge amount of data in a relatively short amount of time. So, it’ll give you a complete readout of your scripts and media, your metadata, your links and their status, and a whole lot more besides.

7. Lipperhey

Although Lipperhey is not as popular as some of the other SEO analysis tools, it is a powerful website analyzer that presents a lot of important information. It generates an SEO analysis report based on the URL you provide.

Also, it gets you a list of suggested keywords to add to specific pages on your website which can help you get more organic traffic from long-tail keywords.

8. Dareboost

Dareboost isn’t strictly an SEO tool, it’s more than just a speed test tool fit for SEO managers, web developers, as well as e-commerce managers. Dareboost is an all-in-one service to manage your website performance. It offers a simple yet powerful environment to fit the needs of any kind of organization.

9. Varvy SEO Tool

Varvy is an all-in-one SEO audit tool to analyze your site and get access to data that most other free tools don’t show you including missing alt text, mobile-friendliness, HTTPS setup, robots.txt analysis and much more.

Varvy provides a very good feature which is Google Guidelines that hand you a list of SEO problems and also gives you specific recommendations that you can implement to fix them.

The Top Free Rank Tracking Tools

1. CanIRank

Simply, this tool answers the question of “Can I rank for this keyword?”. It’s a super-detailed keyword difficulty tool. Unlike most SEO ranking tools, CanIRank tells you not just even a keyword is really competitive or has low competition, but also tells you whether you can rank for that keyword or not.

2. Panguin Tool

Another free SEO tool correlates your search traffic with known Google updates. Panguin Tool helps you investigate whether you’ve been impacted by Google’s algorithm updates.

It allows you to figure out what went wrong if you notice that your rankings dropped around the time of a big Google update and how to fix it.

How to Choose an SEO Tool for Your Business

The SEO market is crowded with free SEO tools, but in case you’re looking for investing in a paid one to increase website and conversions, here are 8 questions you need to ask yourself before signing up.

  1. How much am I willing to invest?
  2. Do I have the resources and time to delve into the data and decipher the insights?
  3. Do I want an all-in-one solution or do I want a tool for something specific?
  4. Does the tool suit the size of my business and website?
  5. What features am I really looking for?
  6. Will I need help implementing the recommendations?
  7. How does it integrate with other marketing tools I’m using?
  8. What about the extra bits?

Once you answer all these questions, you’ll be able to choose the right tool for your job is going to make your SEO much, much easier.

John Hayden


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