Researches
Loyalty Barometer Report, 2019 | Merkle
Loyalty reflects relationship development and retention reflects relationship continuity. Customer retention is a crucial component of the customer relationship. The main aspect of customer retention is the emotions evoked by the customer experience combined with the organization’s strong reputation, consumers are asking for more and expect programs to deliver beyond the points. In return, loyalty …
Indicators
The Top Online Purchasing Drivers for Hispanic Internet Users in the USA, 2019
When Hispanic consumers are on the path to purchase, what’s needed to convert them into buyers? Above all, free delivery is the primary purchase driver for this consumer segment. Across all major demographic breaks, Hispanics say that having free delivery would motivate them the most to buy a product online. Buyer behavior of consumers plays …
Indicators
What Normally Drive Consumers To Share Their Email Address With Brands, Shops or Websites, 2019
Customer estimation of the number of brands they’re signed up to receive emails from saw one of the most marked changes year-on-year. A possible explanation could be a feeling that they opted out or unsubscribed from a number of these during the media coverage around GDPR. This was also notable for its apparent focus on …