Digital Marketing Statistics & Metrics

The Top Online Purchasing Drivers for Hispanic Internet Users in the USA, 2019

Consumer Behavior | USA

When Hispanic consumers are on the path to purchase, what’s needed to convert them into buyers? Above all, free delivery is the primary purchase driver for this consumer segment. Across all major demographic breaks, Hispanics say that having free delivery would motivate them the most to buy a product online. Buyer behavior of consumers plays one of the key roles in the fulfillment of the main goals of a company. It is influenced by many external and internal factors but the company can also influence the final process of buyer decision-making process significantly by its activities.

Take a glance at the top online purchasing drivers for Hispanic internet users in the USA, 2019:

  • Free delivery is ranked as the main motivation factor for surveyed Hispanic internet users to make online purchases with a rate of 63%.
  • Coupons and discounts are ranked as the second factor that drives Hispanic internet users to make online purchases with a rate of 50%.
  • Reviews from other customers also listed as an online purchasing motivation factor for Hispanic internet users with a rate of 37%.
  • Easy return policy comes at next as a driver for Hispanic internet users to make online purchases with a rate of 35%.
  • Loyalty points also ranked as a motivation factor for Hispanic internet users to make online purchases with a rate of 34%.
Hispanic Internet Users Online Purchasing Drivers 2019

A Figure Shows The Top Online Purchasing Drivers For Hispanic Internet Users In USA, 2019.

GlobalWebIndex

Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
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