Tag: Events & Webinars

Webinars are a key tool for marketing professionals… Do You know Why? Compared to other traditional video platforms, webinars—aka “webcasts” give marketers an opportunity to present a wide variety of information in an easily digestible format. In addition, Webinars can be viewed at a later date by those who signed up and weren’t able to …

There are specific channels and tactics which are performing relative to different stages of the funnel, at the top of the funnel marketers identified events (69%), webinars (62%) and lead nurturing campaigns (60%) as their most successful tactics. However, white papers declined from 66% last year to 49% this year as a successful funnel tactic, while …