The Most Successful Engagement & Marketing Tactics for Marketers, 2016

Digital Marketing Statistics & Metrics

Events and Webinars Are the Top Successful Engagement Tactics in 2016 | Demand Gen

Digital Marketing | Global

There are specific channels and tactics which are performing relative to different stages of the funnel, at the top of the funnel marketers identified events (69%), webinars (62%) and lead nurturing campaigns (60%) as their most successful tactics.

However, white papers declined from 66% last year to 49% this year as a successful funnel tactic, while content bundles climbed from 11% last year to 19%.

This survey was conducted from December 2016 through early January 2017, and the report is based on responses from the highest percentage of respondents (39%) were midmarket from organizations in the $100 million range. The respondents represent a range of different industries. The largest sector is software/technology (53%), followed by business services/consulting (19%).

Demand Gen Report

Launched in 2007, Demand Gen Report is a publication focusing exclusively on the strategies, tactics, and measurements that are key to generating demand. Demand Gen Report is a targeted online media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth.
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