Since the launch of the significant photos and video-sharing application Instagram in 2010, it has become essential in our daily lives, and of course, it plays a vital and important role in marketing as well. What matters the most on Instagram is engagement, what every marketer looks for is to attract the target audience and …
One of the most important things any marketer needs to take into consideration is knowing when to post on social media platforms, as it will keep you one step ahead of your competitors. Finding out the best time to post on Instagram is essential, whether you want to find out the peak times to get …
It is a vital key to know how to communicate with your target audience. As a marketer, it is significant to know how to reach your target audience and to engage with them to achieve your marketing goals. With more than 2 billion users of social media worldwide, social media can provide your company with …
Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …
Face-to-face marketing is an essential aspect of every business, even if you do most of your trading online. Trade shows are a great way to network with potential clients and build relationships in person. Putting a face to the name will help you develop a more reliable connection and increase loyalty with customers. There are …
As a business owner, you want to connect with people who are interested in your product or service. You want to introduce them to what you do and have them purchase from you. However, that process is more complex than it sounds, especially in today’s competitive business environment. There are dozens of companies just like …
Since the mid of 2016, when Microsoft bought LinkedIn, they lost one key element in the process that was checking the LinkedIn individual performance. In addition, tracking the engagement metrics, user numbers and many more indicators could that have helped in gaining insight into the social network of LinkedIn, was also blurred. But Now, Microsoft …
Webinars are without a doubt one of the most powerful formats in a content marketer’s toolkit. They offer a unique opportunity to gather real-time data about your audience. Unlike most content marketing formats, webinars allow you to break through that noise and distractions by providing numerous opportunities to interact and engage in real-time with your …