Tag: Engagement

The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …

Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this …

Digital marketing has become a lucrative field over the last couple of years, especially with how ubiquitous the internet has become. It is used by people of all ages, backgrounds, and locations, creating opportunities for digital marketing professionals everywhere. If you happen to be one, perhaps you’re thinking about how you can improve your skills …

Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …

Digital media isn’t just about buying impressions, it’s actually about making lasting impressions on the people who matter. Consumers today demand – and expect – more personal and immediate brand experiences or they are quick to turn a blind eye. That’s why brands are increasing their loyalty marketing budgets and expanding their strategies beyond traditional …

Government institutions have access to more digital tools than ever, and it’s important to monitor how they’re being used and their impact on government objectives. Capture the latest trends in using digital communications in the public sector in 2017: 41% of respondents reported that their primary goal for 2017 is to increase engagement with their …

Social media day over day became a crucial platform to interact with customers, 80% of companies think that they deliver superior customer service via social media, while 33% of social media users prefer to use social media rather than calling customer service. Learn how to provide excellently social media customer care through the following 10 …

There is a variety of social media metrics used as business tools. Every tool can be used for a purpose different than other kinds of tools. Read the below brief of social media metrics and find out more about how to measure the metrics you need to be tracking, and how you can use them: …