The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social Media Flagship provides the most important insights into the world of social media.
Data were driven from GlobalWebIndex’s online research among internet users aged 16-64 who are representative of the online populations of each market, not its total population.
It worth to be mentioned that, every year, GlobalWebIndex interviews over 400,000 internet users aged 16- 64. Respondents complete an online questionnaire that asks them a wide range of questions about their lives, lifestyles and also digital behaviors.