Since the launch of the significant photos and video sharing application Instagram in 2010, it has become essential in our daily lives, and of course, it plays a vital and important role in marketing as well.
What matters the most on Instagram is engagement, what every marketer looks for is to attract the target audience and to have them as followers. The engagement rate says a lot, for example, if you are reaching the right audience and if your content is relevant to them, engagement on Instagram comes in the form of likes and comments. More than 80% of businesses consider engagement the most important metric.
Let’s dive into more details about Instagram Engagement and video engagement.
Talking more about Instagram Engagement in 2020 and according to Hubspot,
Hubspot has analyzed more than 48 million posts, as a result, they found out that the average Instagram post receives many likes: 5,963.1 to be exact. This takes into account the posts of highly influential users, which skews the average.
Anyhow, looking at the median number of likes, it’s closer to 100, which suggests 50% of users receive less than 100 likes for the average post.
The engagement on Instagram is known to be in the form of likes and comments. The average Instagram post receives 100.34 comments.
Let’s find out if the video posts get high comments and follow the same pattern as the likes as well.
The chart above shows that: