Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn.
The platform owes its speedy expansion to its visual appeal, consistent emphasis on user experience, and continuously getting new features right.
Getting acquired by Facebook helped increase its user size exponentially, the social network also beefed up its e-commerce and conversion abilities, making it easier for companies to show ROI on their efforts, businesses now simply can’t afford to not be on Instagram as a huge marketing platform.
HubSpot collected a massive amount of social media data for this report. Analyzing 48,065,694 Instagram posts and 306,278 of the top users that made them observe the trends about engagement rates, hashtags, and other insights that matter to both brands and marketers.