Digital Marketing Researches & Reports

What Your Company Needs to Know About Instagram Engagement, 2019 | HubSpot

Social Media Insights | Global

Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn.

The platform owes its speedy expansion to its visual appeal, consistent emphasis on user experience, and continuously getting new features right.

Getting acquired by Facebook helped increase its user size exponentially, the social network also beefed up its e-commerce and conversion abilities, making it easier for companies to show ROI on their efforts, businesses now simply can’t afford to not be on Instagram as a huge marketing platform.

The Key Findings of “What Your Company Needs to Know About Instagram Engagement, 2019” Report:

  • Instagram has 1 billion active users per month, has increased by 25% from 2018.
  • 50% of surveyed users reported that they receive less than 100 likes for the average post.
  • The average Instagram post contains 1.014402684 hashtags.
  • 7 out of 10 hashtags on Instagram are branded.
  • 40% of the analyzed Instagram posts contain no tagged users.
  • 6% of the analyzed Instagram users have fewer than 1,000 followers.
  • 80% of Instagram users follow a business on the social network.
  • 95 million photos and videos are shared on Instagram per day.
  • 98% of fashion brands use Instagram.

A Chart Shows The Number of Instagram Followers Percentage, 2019.

The Content of “What Your Company Needs to Know About Instagram Engagement, 2019” Report:

  • Instagram at a glance.
  • Highlights.
  • Engagement.
  • Hashtags.
  • Tagging.
  • Community.
  • Influencers.
  • More Stats.

Number of Pages:

  • 32 Pages.


  • Free.


HubSpot collected a massive amount of social media data for this report. Analyzing 48,065,694 Instagram posts and 306,278 of the top users that made them observe the trends about engagement rates, hashtags, and other insights that matter to both brands and marketers.

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.


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