Instagram Marketing Trends and Benchmarks Report, 2019 | Iconosquare

Digital Marketing Researches & Reports

Instagram Marketing Trends and Benchmarks Report, 2019 | Iconosquare

Social Media Insights | Global

Social media marketing plays an integral role in a business’ marketing communication today. It is an entirely new way to reach your main audience and communicate with your customers. There are many success stories for marketing in social media.

The fact that Instagram has the ability to attract a bunch of famous people to set up their own account has become an advantage to these business sellers. The sellers then will engage all these famous Instagrammers to help them to advertise their product with a minimal fee.

Advertising on Instagram is a huge advantage for these sellers as there’s no third-party involved, no fancy media or agency budget needed, so it’s just between them and the owner of the account. It also gives them direct connection as once these Instagrammers post up a post that tagged their account, it will pique the followers’ interest and invited them to click on it.

Once they reached the sellers’ page, there are chances that they will click on “follow” if interested and this will increase their number of followers which means increased sales for businesses and the chances of conversions from followers to active brand buyers.

The question now is…

How Do You Do Instagram to Spot Success if You Don’t Know What Success Looks Like?

To help you achieve this, Iconosquare has surveyed 4,313 small businesses and social media managers to provide you with detailed insight and stats into Instagram marketing trends. Iconosquare asked the participants to share their thoughts on a variety of topics: from how they use hashtags, to how often they post on Instagram, to how big their Instagram budget is.

Keep reading the 2019 Instagram Marketing 2019 Trends & Benchmarks Report and achieve a well-balanced view of your next Instagram marketing strategy.

The Key Findings of the “Instagram Marketing Trends and Benchmarks, 2019” Report:

  • 52% of surveyed social media managers reported that they manage from 2 to 5 accounts on a daily basis, while 37% indicated that they are responsible for one account only.
  • 73% mentioned that their businesses are on Instagram for increasing their brand awareness.
  • 59% of Instagram marketers admitted that they do not actively use the shop ability feature.
  • 56% of surveyed marketers reported that they have a ready to post Instagram content plan.
  • 7% of surveyed marketers mentioned that they have a documented Instagram strategy.
  • 90% of surveyed marketers said that the most content type that they post is single images that it drives the top engagement rate more than any other types of content that they post with a rate of 66.95%.
  • 93% of surveyed marketers indicated that they plan to post more Instagram stories.
  • 36% of surveyed marketers reported that they don’t know their best time to post their content on Instagram.
  • 34% of marketers said they pre-research hashtags for each post on Instagram.
  • 67% of surveyed marketers mentioned that they are satisfied with the ROI from their work with influencers.
  • 35% of surveyed marketers reported that they used Instagram Ads in 2018, while 61.94% indicated that they were not satisfied with the ROI from Instagram Ads.
Instagram Marketing Goals 2019

A Graph Shows What Attracts Businesses The Most To Be On Instagram. 2019.

The Table of Content of “Instagram Marketing Trends and Benchmarks, 2019” Report:

  • Introduction
  • About Iconosquare
  • The Landscape of Instagram Marketing
  • Team Responsibility & Organization
  • Instagram Marketing Goals
  • Instagram Marketing Strategy
  • Content types
  • Content trends
  • Posting frequency
  • Instagram hashtags
  • Influencer Marketing
  • Instagram Ads

Number of Pages:

  • 18 Pages

Pricing:

  • Free

Methodology:

Iconosquare surveyed 4,313 small businesses and social media managers to provide detailed insights into Instagram marketing trends. Iconosquare asked the participants to share their thoughts on a variety of topics: everything from how they use hashtags, to how often they post, to how big their Instagram budget is.

With over 25,000+ customers around the whole world, Iconosquare is the number one platform for Instagram & Facebook analytics and content management.

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