The Ultimate Guide to Instagram Influencer Marketing Strategy [2019]

Digital Marketing Guides & Strategies

The Ultimate Guide to Instagram Influencer Marketing | AspireIQ

Influencer Marketing

Influencer marketing is now performed by 86% of marketers and delivers ROI as much as 11x that of other digital media. Nearly three-quarters of consumers use social media to make purchasing decisions. And 92% of consumers trust recommendations from friends, family, and influencers.

So, if you aren’t leveraging social media influencers to spread brand awareness and push sales for your brand, you may be leaving money on the table.

In this regard, this AspireIQ guide will provide social media managers, marketers, agencies and other executives with practical steps to build and run a successful influencer marketing program on Instagram from A to Z.

But why Instagram?

Instagram is the leading photo-sharing app with more than 500 million users, and over 300,000 users are considered to be influential. Because Instagram is highly visual, it is perfect for brands to share content and for audiences to consume information.

It worth to mention that people remember 10% of what they hear, while they remember 65% of what they hear if the same information is paired with an image. Visual content is also 40x more likely to be shared on social media than other forms of content, according to Hubspot.

The Ultimate Guide to Instagram Influencer Marketing | Some Stats About the Importance of Instagram Influencer Marketing

Some Stats About the Importance of Instagram Influencer Marketing

Related: How to Create Great Visual Experiences Anywhere

The Table of Content of “The Ultimate Guide to Instagram Influencer Marketing”:

  • The Ultimate Guide to Instagram Influencer Marketing
    • What is Influencer Marketing?
    • Why Instagram?
  • Defining Influencer Marketing Objectives
  • Building an Influencer Marketing Strategy
    • Strategy for Brand Awareness
    • Strategy for Follower Growth
    • Strategy For Driving Web Traffic
    • Strategy for Sourcing Content
    • Strategy for Direct Sales
    • The Best Influencer Marketing Strategy
  • Creating an Influencer Marketing Campaign
  • Sourcing Influencers
    • Choosing Influencers
    • Ways to Find Influencers
  • Connecting with Influencers and Negotiation
    • Forming a Relationship
    • Getting Your Collaboration Proposal Noticed
    • Negotiating Pricing
  • How Much to Pay Influencers
    • Factors Affecting Price
  • Managing Influencers
    • The Collaboration Process
    • Creating Campaign Terms and Contracts
    • Management Best Practices
  • Determining Campaign ROI
  • Influencer Marketing Do’s and Don’ts

Number of Pages:

  • 31 Pages

Pricing:

  • Free

AspireIQ

Located in San Francisco, USA, AspireIQ is one of the best influencer marketing platforms for producing branded creative at scale. Its own software platform empowers brands to build large-scale communities of influencers and content creators to produce the thousands of custom branded images and videos needed to power every customer touchpoint: digital advertising, social media, website content, email marketing and more.AspireIQ's clients include some of the Fortune 500 companies and fast-growing eCommerce brands like Samsung, HelloFresh, Poshmark and The Black Tux.

The AspireIQ Scope of Services:

Influencer Marketing Services

  • Influencer Search and Discovery:
    • Recommendation Engine Powered by AI
    • Search Millions of Influencers
    • Invite With a Single Click
  • Influencer Relationship Management:
    • The Smarter System of Record
    • Genuine Relationships at Scale
    • Custom Workflow Automation & One-to-Many Functionality
  • End-to-End Influencer Analytics:
    • Track Everything on a Single Dashboard
    • Measure Your True Influencer ROI
    • Make Data-Driven Decisions
  • Content Library:
    • A Single Hub of Influencer Content
    • Works With Your Existing Tools
    • Automatic Tagging and Categorization

Custom Content and Video Production Services

  • AI-Powered Image Search
  • Built-In Usage Rights
  • Content Performance Dashboard
  • Content library

Fully Managed Campaigns Services

  • Campaign Planning
  • Flawless Execution
  • Measure, learn optimize
  • Content for every audience
  • Lower CPA

The Top Clients of AspireIQ:

  • L'Oréal Paris
  • Samsung Group
  • Aura Frames
  • Perfect Bar
  • ICON Health and Fitness
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