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How to Measure Influencer Marketing ROI Guide | Influencer Marketing Hub

Influencer Marketing

According to a survey in 2015, marketers were receiving, on average, a staggering $6.50 return for every $1 invested. The best respondents were receiving an influencer marketing ROI of $20 or more, the other 70% of the respondents had an ROI of $2 or better.

The conclusion of this survey is that the respondents considered influencer marketing to be their fastest-growing marketing channel.

Download the Influencer Marketing Hub’s guide for better influencer marketing ROI measurement and learn:

  • The Most important Areas of Measurement that you Should Focus on.
  • Tips for Measurement of Conversions.
  • Benchmarks for a Successful Campaign.
  • Do’s and Don’t of Influencer Marketing Campaigns.

Related Report: 2019 Influencer Marketing: 80+ Influencer Marketing Statistic

How to Measure Your Influencer Marketing ROI

Answer 3 main questions;

1. What are your goals?

You need to have a goal for your influencer marketing, as the perfect way to measure your ROI will depend on what goal you set for any particular influencer marketing campaign. However, the goals are different, for instance, you might want to set these following goals for your influencer marketing campaign:

  • To increase your followers by 200 per week.
  • To reach high engagement on Twitter.
  • To add an extra 30 email addresses to the database each week.
  • To drive an extra $3,000 in sales per week.
  • To add more 20 premium subscribers and 50 basic subscribers each week.

2. What is the total investment in your influencer marketing campaign?
3. What would you include in your “cost of influencer marketing”?

The Key Area of Measurement Influencer Marketing ROI

  1. Audience Reach
  2. Impressions
  3. Engagement (Comments, Likes, Shares)
  4. Sentiment
  5. High-Quality Content
  6. Conversion
  7. Growth in Your Followers
  8. Brand Mentioning
  9. Traffic to a Specific Landing Page / Website
  10. Form Completions
  11. Growth in Users of Your Product / Service
  12. Signups to a Newsletter / Subscription
  13. Increased sales

Download the full guide to learn how to measure each of them…

Related Guide: The Ultimate Guide to Instagram Influencer Marketing

Tips for Measurement of Conversion

Here are the key tips and methods you need as a marketer to measure conversion:

  • Use conversion pixels: this allows you to pick up
  • Use trackable links: this is the way you keep track of traffic coming from influencers’ efforts.
  • Make sure to create a hashtag campaign and tie that to revenue: you can use a specific hashtag to your influencer marketing campaign.
  • Provide promo codes: this method is easy to provide and to keep track of the campaign efforts.
  • Track some form of correlation: this is the easiest way and the one you often need.

The Table of Content of “How to Measure Influencer Marketing ROI” Guide:

  • Introduction
  • Areas of Measurement
    • Audience Reach
    • Impressions
    • Engagement
    • Sentiment
    • High-Quality Content
    • Conversions
    • Growth in Your Followers
    • Brand Mentioning
    • Traffic to Specific Landing Page/ Website
    • Form Completions
    • Signup To A News Letter/ Subscription
    • Growth in Users of Your Product/ Service
    • Increased Sales
    • Tips for Measurement of Conversions
  • Tracking Some Form of Correlation
    • Using Trackable Links
    • Using Conversion Pixels
    • Providing Promo Codes
    • Create a Hashtag Campaign and Tie That to Revenue
  • Conclusion

Number of Pages:

  • 14 Pages


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Influencer Marketing Hub

Founded in 2015, Influencer Marketing Hub is the leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies. Influencer Marketing Hub provides Case Studies, educational content, as well as influencer marketing services for influencers, agencies, and influencer marketing platforms.

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