Influencer marketing is a method of social media marketing that uses endorsements and product mentions that the right influencers provide, these are individuals who have a dedicated social following that sees them as experts within their niche.
Influencer marketing is effective because of the high amount of credibility that influencers have built up with their following, and recommendations from them are considered a social proof to your brand’s potential customers.
For consumers that often have a vast number of products and services to choose from, this assurance from a trusted source is frequently a key factor to consider while shopping. Influencer campaigns can enable your brand with a voice that your target audience will be more likely to trust and show attention to. A study by Marketshare demonstrated that a 10% increase in word-of-mouth referrals translated to an increase in sales of up to 1.5%.
On the other hand, 82% of consumers feel highly influenced by the recommendation of a micro-influencer. Niche influencers have up to 22 more conversations about products or services consumed compared to the average consumer.
Moreover, a study by Google highlighted how 70% of customers value a brand that engages with consumer passions and interests during advertising.
Influencers give brands a natural way to engage with these interests in an effort to connect with their target audience, taking them on a journey via your store. The right influencers won’t just help bring in new customers, but will also transform how your audience engages and sees your brand.
Download the “Find the Right Influencers for Your Audience” guide, and get on harvesting the power of Influencer marketing.