The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest.
Social networks have evolved into multi-media platforms, digital consumers are now as likely to use them for keeping up with the news as to stay in touch with friends. As the influence of social media and those social media users continues to grow, it’s crucial for traditional media, retailers, brands, and advertisers to understand how different social media users and consumer segments are using these platforms and the way that they share content.

Take a glance at what US and UK internet users are using social media platforms mostly for:

• Facebook is ranked as the most used social media platform by surveyed internet users in the USA and UK to engage with their friends and family with a rate of 76%.
• YouTube is ranked as the most used social media platform by surveyed internet users to find out more information about brands with a rate of 43%.
• Instagram is ranked as the most social media platform that surveyed internet users are engaging with influencers the most with a rate of 41%.

A Graph Shows The Greatest Opportunities For Influencer Marketing in USA & UK, 2019.