The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest.
Social networks have evolved into multi-media platforms, digital consumers are now as likely to use them for keeping up with the news as to stay in touch with friends. As the influence of social media and those social media users continues to grow, it’s crucial for traditional media, retailers, brands, and advertisers to understand how different social media users and consumer segments are using these platforms and the way that they share content.
A Graph Shows The Greatest Opportunities For Influencer Marketing in USA & UK, 2019.