With more than 1.9 billion logged-in global users every month, YouTube is at the heart of this boom. So, When it comes to YouTube, the answer is ‘yes. it’s one of the best marketing giants’ with 95% of YouTube ads are viewable, and the same number audible, compared to just 66% across the rest of the web and apps.
YouTube and other pure video platforms generate higher audience attention than any other video on social media, according to a study by GfK. Moreover, 86% of people in the Middle East and North Africa say they are fully/mostly paying attention on YouTube compared to 69% on average across social platforms.
How to get the most of YouTube?
Think With Google’s team has put together this guide to help you – and your brand – convert attention into action on YouTube. The guide also includes some insights and recommendations are backed by research, along with case studies from YouTube campaigns.
So whether you’re looking to drive awareness, conversion, consideration, or full-funnel impact, you’ll be able to find guidelines and tips to help deliver measurable results through online video, time and time again.