/ Researches / 2019 Social Media Benchmark Report | Rival IQ
2019 Social Media Benchmark Report | Rival IQ
Social Media Marketing|Global
How do I stack up against my competitors on social media?
Most marketers always ask experts this question. The data-driven marketers don’t just want to know how their social media post is doing; they want to know how they’re doing against similar posts by their competitors.
Needless to say that with great data comes great social strategy. The “2019 Social Media Benchmark Report” provides you with the data you need to truly benchmark your social media performance against your industry competitors.
Rival IQ has surveyed more than 1,800 of the most engaging brands and companies to analyze the engagement rates, posting frequency, post types, and hashtags for the top three social channels for brands: Facebook, Instagram, and Twitter.
Here are a sneak peek to dig into what’s behind the social media marketing success of the most engaging brands in each industry:
The Engagement Rate of 12 Industries on Social Media, Benchmarks 2019:
On Instagram, the median engagement rate also declined from 1.73% in 2018 to 1.60% in 2019. Higher Education outperformed other industries on Instagram.
Twitter engagement remained consistent this year, with Higher Education and Alcohol leading the pack and Media industry lagging far behind.
The Average Engagement Rate per Post on Instagram by Industry – 2019
Posts Per Day vs. Engagement Rate on Facebook, Instagram & Twitter – Benchmarks 2019:
Facebook changed its algorithm and this affected the organic activity of brands so they reduced their output accordingly.
Some of the most infrequent posters (Alcohol, Food & Beverage, and Hotels & Resorts) top the engagement charts, while posting frequency outlier Media is near the bottom.
Brands across Instagram maintained their Instagram frequency in place this year.
More isn’t necessarily better on Instagram (or anywhere else, really): with the exception of Sports Teams, the industries with the highest per-post engagement rates post less often.
On Twitter, brands posted an average of 25% less than the previous year. Companies in Media and Sports Teams continue their relentless pace again this year.
There is no correlation between median posting frequency and engagement. Sports Teams manage to maintain average engagement while posting almost nine times a day. Sports fans clearly love to engage with their teams on Twitter.
Content of the “2019 Social Media Industry Benchmark Report” :
Industry Snapshot: Alcohol
Industry Snapshot: Fashion
Industry Snapshot: Food & Beverage
Industry Snapshot: Health & Beauty
Industry Snapshot: Higher Education
Industry Snapshot: Home Decor
Industry Snapshot: Hotels & Resorts
Industry Snapshot: Influencers
Industry Snapshot: Media
Industry Snapshot: Nonprofits
Industry Snapshot: Retail
Industry Snapshot: Sports Teams
About Rival IQ
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Data is based on a survey of more than 1,800 of the most engaging brands and companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2018, and had Facebook fan counts between 25,000 and 1 million as of the same date.
Founded in 2013, Rival IQ delivers analytics and competitive insights to help digital marketers simplify social media marketing, make the best decisions, improve results, and better understand competitors.Rival IQ enables digital marketers to reveal new opportunities, identify new trends, and track results across all the main social networks and the web by using benchmarks and comparative analysis.