Social media data, such as profiles, connections, likes, shares, as well as posts, can be used to create incredibly relevant marketing.
The information acts as a road map to consumers’ preferences, interests, as well as beliefs. However, marketers face challenges in mining the data, identifying as well as creating valuable segments based on the data, and targeting those segments with completely unique relevant products, offers, and messages.
This “Social Media Consumer Segmentation” answers B2C marketers’ most pressing questions about how these segments work, how they can be used, and who to contact to generate them.
Without further ado, let’s go through the report.
According to the social media consumer segmentation report, in contrast to a customer segment, a social media consumer segment is also known as a market segment. It is built from the entire market, not just a specific type of market that is the brand’s customer base (which could come, for example, from data in its CRM system).
Moreover, a social media consumer segment is created from social media user data such as social actions and those are shares, faves, likes, and unstructured data within social posts that data owners are willing to share.
Furthermore, social consumer segments provide a radically expanded set of traits, characteristics, or commonalities that marketers can efficiently use for market understanding, targeting, messaging, and much more.
This is an important question to ask, and in the next lines, we will explain it all..As we see, Forrester’s analysis of empowered consumers fags a growing desire by consumers to gain attention in order to be seen as unique and to get exclusive treatment.
According to the social media consumer segmentation report, here are the reasons social media consumer segments are valuable:
As we know, social consumer segments provide a great and powerful new input to the consumer segmentation strategy, they don’t replace it.
Moreover, marketers are able to use social media consumer segments to quickly identify unique approaches to marketing consumers, because these approaches stem from varied and rich social data, and they provide competitive differentiation.
Here are the four primary jobs, marketers use social media consumer segmentation to do:
Make sure to check the full report on social media consumer segmentation here!
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