Tag: Custom Audiences

Social media data, such as profiles, connections, likes, shares, as well as posts, can be used to create incredibly relevant marketing. The information acts as a road map to consumers’ preferences, interests, as well as beliefs. However, marketers face challenges in mining the data, identifying as well as creating valuable segments based on the data, …

Do you often hear the word ‘target persona? Well, it’s a catchword that gets tossed around a lot when discussing audience targeting.  So what does it mean? and how do you define them perfectly so that they’re informative and useful? We’ll cut it short! Here’s the definitive step-by-step guide, just keep on reading… What is a Target Persona? Before going through this guide, we must know the definition of the target persona, well, it is …

Facebook Custom Audience is a type of targeted advertising service that enables businesses to import users’ email addresses for retargeting on Facebook. Custom Audiences are a powerful way for online businesses to interact with relevant users across multiple channels. All of the top marketers use Custom Audiences in their Facebook Ads because they actually work. …