/ Indicators / Instagram Average Engagement & Posts Rate Across Industries Benchmarks, 2019
Instagram Average Engagement & Posts Rate Across Industries Benchmarks, 2019
It’s clear that Instagram isn’t just for personal use only anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Importance of Instagram marketing strategy nowadays. Social media marketing supports in increasing brand awareness. And it is important for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication.
Take a look at the average engagement rate per post on Instagram across industries, 2019:
The higher Ed industries are ranked as the top industries with average engagement rate per post on Instagram of 3.96%.
Sports teams and non-profits industries come next with an average engagement rate per post on Instagram of 2.40%.
Influencers also listed with an average engagement rate per post on Instagram of 1.97%.
A Graph Shows The Average Engagement Rate Per Post on Instagram by Industries 2019.
The most common post on Instagram is an image post. When posting images, it’s important to share a variety of photos. The variety will show that the brand is diverse and engaging followers in different ways. It’s also important to remember that Instagram users are looking for genuine posts from brands, not blatant advertisements.
Take a glance at the average posts per day on Instagram across industries, 2019:
The sports teams are ranked as the industry with the highest average posts per day on Instagram with a rate of 1.56 posts.
Fashion industries come at next with average posts per day on Instagram with a rate of 1.07 posts.
The health and beauty industry also listed with an average of posts per day rated with 1.06 posts.
A Graph Shows The Average Posts Per Day on Instagram Across Industries, 2019.
Take a look at the Instagram posts VS. engagement rate across industries:
The higher Ed industry is ranked as the industry with the highest Instagram engagement rate of 3.96%, and Instagram posts per day rate of 0.49.
Sports teams industries come at next with an Instagram engagement rate of 2.40%, and Instagram posts per day rate of 1.56.
A Figure Shows Instagram Posts VS. Engagement, 2019.
Founded in 2013, Rival IQ delivers analytics and competitive insights to help digital marketers simplify social media marketing, make the best decisions, improve results, and better understand competitors.Rival IQ enables digital marketers to reveal new opportunities, identify new trends, and track results across all the main social networks and the web by using benchmarks and comparative analysis.