What's Next For Influencer Marketing? The 2019 Report

Digital Marketing Researches & Reports

What’s Next For Influencer Marketing? 2019 Report | Zine

Digital Marketing | Global

Influencer marketing is a booming industry that has continued to grow rapidly, it’s forecasted to reach $10bn total value in 2022. Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers.

It involves identifying and building relationships with influential individuals who can sway brands’ customers purchasing decisions.
These influencer marketers are trusted third parties like journalists, bloggers, public figures, and industry analysts. For instance, when a celebrity is seen visiting a certain store, they provide exposure to the brand and may influence people to also become patrons.

The Key Findings of “What’s Next For Influencer Marketing? 2019” Report:

  • 57% of surveyed marketers reported that measuring ROI is their biggest challenge.
  • 83% of surveyed brands mentioned that they will increase their budget for influencers.
  • 75% of surveyed marketing influencers said that they put more effort into posts for brands that they like.
  • 21% of surveyed brands said that fake followers are the biggest issue in the industry.
  • 73% of surveyed brands indicated that they check manually their influencers’ audience health.
  • 25% of surveyed marketing influencers reported that they would reject a collaboration if the guidelines are too restrictive.
  • 18% of influencers said that they would bump up the cost of collaboration if the guidelines provided are very strict.
  • 38% of surveyed influencers mentioned that they show brands that their followers are genuine by showing them their engagement rate.
What Brands Struggles The Most About Influencer Marketing, 2019.

A Graph Showing What Brands Struggles With The Most About Influencer Marketing, 2019

The Content of “What’s Next For Influencer Marketing? 2019” Report:

  • Executive summary
  • Introduction
  • Transparency
  • Pricing
  • ROI
  • Conclusion
  • Special Thanks

Number of Pages:

  • 22 Pages

Pricing:

  • Free

Methodology:

This survey is conducted by Zine to investigate exactly where influencer marketing is headed. With over 1000 influencers and 200 brands, in this report Zine is predicting what’s next for influencer marketing.

ZINE

About ZINE; the influencer marketing Agency:

ZINE is the premier influencer marketing platform that uses advanced analytics to connect brands with influencers. Its transparent and data-driven approach to influencer marketing enables marketers and PRs to produce maximum ROI, while its cutting edge technology eliminates the manual labor of campaigns, yet preserves your personal influencer relationships.ZINE also creates free tools for influencers to showcase their personal brand, analyze their following and promote their services to digital marketers, agencies and PRs.The ZINE Media Kit is the first fully digital and continuously updated media kit in the market and allows influencers to quickly and effectively introduce themselves to potential partners.

Split Reef Scope of Services:

Tailored solutions for brands:

  • Source
    • Contact 200k+ global influencers
    • Audience demographics across all social channels
    • Reach insights - actual Instagram reach and impressions
    • Integrated automatic payments
  • Manage
    • My influencers
    • Proposals
    • Campaign manager
    • Content approval
  • Analyze
    • Live campaign reporting
    • Post-performance analysis
    • Influencer success evaluation
    • Pdf report
  • Training & Support
    • Looking for niche influencers?
    • Need help with your campaign brief?
    • Not sure how to budget your campaign?

Tailored solutions for influencers

  • Authenticated media kits with Instagram insights :
    • Supports Instagram insights and stories
    • Private link to share with brands
    • Your media kit will be visible to brands on a zine
    • 100% free!
  • Understand your audience
    • Follower growth across channels
    • Engagement analysis
    • Audience engagement
    • Track media kit views
  • The most valuable inbox yet
    • Get the product, paid & event collaborations
    • Speak directly to brands and build relationships
    • Integrates with your email
    • Mobile optimized for easy communication on the go
  • The zine brand catalog
    • Browse brand profiles and campaigns
    • Apply to collaborate with a single click
    • Discover new brands
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