Influencer marketing is a booming industry that has continued to grow rapidly, it’s forecasted to reach $10bn total value in 2022. Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers.
It involves identifying and building relationships with influential individuals who can sway brands’ customers purchasing decisions.
These influencer marketers are trusted third parties like journalists, bloggers, public figures, and industry analysts. For instance, when a celebrity is seen visiting a certain store, they provide exposure to the brand and may influence people to also become patrons.
The Key Findings of “What’s Next For Influencer Marketing? 2019” Report:
- 57% of surveyed marketers reported that measuring ROI is their biggest challenge.
- 83% of surveyed brands mentioned that they will increase their budget for influencers.
- 75% of surveyed marketing influencers said that they put more effort into posts for brands that they like.
- 21% of surveyed brands said that fake followers are the biggest issue in the industry.
- 73% of surveyed brands indicated that they check manually their influencers’ audience health.
- 25% of surveyed marketing influencers reported that they would reject a collaboration if the guidelines are too restrictive.
- 18% of influencers said that they would bump up the cost of collaboration if the guidelines provided are very strict.
- 38% of surveyed influencers mentioned that they show brands that their followers are genuine by showing them their engagement rate.
A Graph Showing What Brands Struggles With The Most About Influencer Marketing, 2019
The Content of “What’s Next For Influencer Marketing? 2019” Report:
- Executive summary
- Special Thanks
Number of Pages:
This survey is conducted by Zine to investigate exactly where influencer marketing is headed. With over 1000 influencers and 200 brands, in this report Zine is predicting what’s next for influencer marketing.