Influencer marketing has evolved from a simple yet effective marketing strategy into a multi-billion-dollar industry, thanks to the consumers’ increasing demand for ad transparency and authenticity.
The power that influencers have to affect the modern consumer’s spending habits is backed by numbers. Research shows that 49% of consumers turn to influencers’ reviews and recommendations before buying a product, while businesses that implemented an influencer campaign experienced a 520% boost in return on investment.
There are also a number of emerging trends that show how influencer marketing has changed over the years.
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