Digital Marketing Researches & Reports

The State of The Industry: Consumer Trust Report, 2019 | ExpertVoice

Consumer Behavior | USA

The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have concentrated their time and financial resources on online recommendations.
Brands should provide information and/or encourage reviews by individuals who have the knowledge and firsthand experience with the products when there is no monetary gain for providing the recommendation.

The Key Findings of “The State of The Industry: Consumer Trust, 2019” Report:

  • 57% of surveyed consumers reported that they have acted on advice from online reviewers.
  • 75% of surveyed consumers mentioned that they are familiar with social influencers and influencer marketing.
  • 43% of surveyed consumers indicated that they have concerns about celebrities of influencer marketers being paid.
  • 43% of surveyed consumers reported that they had concerns about athletes, celebrities and influencers being paid to make recommendations.
  • 45% saying they were very or extremely confident that they could spot a paid recommendation online.
  • 85% of surveyed consumers said that they trust products reviews the most form Amazon.
  • 74% of surveyed consumers reported that the reviewer’s personal experience with the product is the main factor that makes the recommendation trustworthy.
The Buying Advice versus Likelihood to Purchase 2019

A Table Shows The Buying Advice Versus The Likelihood to Purchase, 2019.

The Content of “The State of The Industry: Consumer Trust, 2019” Report:

  • Executive Summary.
  • Key Findings.
  • Background.
  • Results.
  • Demographics.
  • Conclusion.

Number of Pages:

  • 15 Pages.


  • Free.


Expert voice conducted a panel with 500 Americans, a U.S.-census weighted audience, and how they think about trust in the context of making high consideration purchases. The results bolstered existing narratives and provided evidence of opportunities for retailers and brands alike.


ExpertVoice is the worlds largest advocacy marketing network that helps customers sell more product with better buying experiences.ExpertVoice is formally named Expertcity based in Utah, USA. ExpertVoice connects brands with a network of more than 1M experts across 30+ product categories.Big brands are solving big problems with ExpertVoice where brands like Garmin, The North Face, and Purina are driving more sales with the help of expert recommendations from retail sales associates and respected category professionals.As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 500 brands partner with ExpertVoice to scale credible product recommendations from 1,000,000+ verified experts.These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week and consumers are listening.In fact, over 90% of consumers don't trust social influencers. Instead, they trust someone with expertise around a product to help them decide what to buy. With the help of ExpertVoice, you can create an authentic influencer marketing strategy built on driving sales, not just awareness.Experts who are passionate, experienced, and knowledgeable will make recommendations about your brand not because they are paid to, but because they believe your product is a great fit for the consumer. And 82% of consumers try or buy a product, based on an expert recommendation.

ExpertVoice Scope of Services:

  • Grow Your "Pro Deals" Program
  • Create A Sales-Focused Influencer Marketing Strategy
  • Build Your Brand With Experts
  • Consumers need trusted recommendations.
  • Find the experts your consumers trust
  • Engage experts to build product advocates
  • Measure the efficacy of your expert campaigns

ExpertVoice Top Clients:

  • Cellucor
  • Diamondback
  • MegaFood
  • Pelican
  • Outdoor Research
  • ScentLok
  • JustFab
  • Country Life
  • Vortex

    Subscribe for our newsletter!