Do you advertise on Instagram or planning to do so in the future?
Did you know you can run Instagram ads in Instagram Stories?
Instagram Story Ads are technically a separate placement and ad feature from the News feed Instagram Ads. Such kind of ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. Instagram Story Ads have different creative and technical requirements that makes it a thing of its own.
This guide breaks down some new tactics to work out and some common pitfalls to avoid. It includes a comparison between good and bad Stories ad creative, some practical tips for successful Stories campaigns, as well as examples of brands doing Stories ads right.