Do you advertise on Instagram or willing to do so in the future?
Did you know you can run Instagram ads in Instagram Stories?
Instagram Story Ads are technically a separate placement and ad feature from the newsfeed Instagram Ads. Such kind of ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. Instagram Story Ads have different creative and technical requirements that there’s no way around this.
This guide breaks down some new tactics to work out and some common pitfalls to avoid. It includes a comparison between good and bad Stories ad creative, some practical tips for successful Stories campaigns, as well as examples of brands doing Stories ads right.