Back in August, Facebook launched a new paid online events option, via Facebook Live, to provide an alternative way for businesses to generate direct income amid the COVID-19 crisis.
Paid events enable businesses as well as creators to charge directly on Facebook for access to their online video programs, along with exclusive tools besides options available only to paying attendees. Also recently, Facebook provided some tips on how to make the best use of the process to maximize connection and opportunity, while also noting some coming features for the tool.
In the following video, Facebook product manager Aurora Kurland outlines how paid online events work, besides what people have been using them for during the COVID-19 pandemic. Aurora Kurland also provides a complete overview of how to create your own paid event from your Facebook Page, including some helpful notes on key elements to check off.
Not only that but also, Kurland discusses upcoming additions for paid online events, including improved controls to make it easier in order to see what you can do the within paid events tool, and updated promotional options to increase awareness of paid online events.
Also, there is an interesting, and potentially valuable point, Kurland notes: “Many folks don’t know this, but if you host a paid online event, you can actually create a custom audience using Ads Manager, and that’s going to allow you to target the folks who said that they were interested in the event, or going to the event, or interacted with the event in some way, specifically for your ad campaign.”
Regarding paid online events tips, that means that you can directly target event attendees, also even those interested, with dedicated promotions, which could provide another way to segment and categorize your outreach process.
Moreover, that could be a really valuable option, which could make Facebook Events even more valuable than via the direct function itself.
Additionally, Kurland notes that Facebook’s currently testing paid online events with Rooms, which would enable businesses as well as creators to run events where they could see more of their attendees, in variation to events in Facebook Live (which is more broadcast focused).
There are some interesting notes here, which could make Facebook Events a more valuable part of your strategic planning.