A recent study showed that 87% of all consumer spending in the US still occurs offline, but digital plays an important role in consumers’ offline purchase decisions. 39% of digital consumers visited a brand’s website, while 36% read customer reviews, and 33% attempted to price match the product online, with 32% finding the brand on …
Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …
The internet and the adoption of new communication technology have made it possible for consumers to transcend time and place borders. Cross-border e-commerce, which refers to the digital purchasing on foreign sites, is risen steadily among both retailers and consumers. In the same context, PayPal in its 2018 Cross-Border Consumer Research digs into how and …
In fact, 73% of online shoppers in Asia expect orders placed between 6 p.m. and midnight to qualify for delivery the next day, while 64% of online shoppers in Asia expect orders placed between 5 p.m. and 9 p.m. to get their purchased items in the same day. 33% of Asian online shoppers reported that they are …
Amazon has already mastered the art of selling groceries and other essential goods online. The company took its steps in fashion game this year, and it’s paying off. But the question here is why do shoppers in the US buy clothing online? And how do they browse and purchase clothing online? 52.1% of shoppers in the US claimed that …
The continued year over year growth in online shopping has been fueled by new technologies and a new generation of consumers who want greater convenience, value, options and better prices. That affected the online shoppers’ behaviors. In the US, online shoppers are creating a new retail landscape. Find out insights into the US online shoppers’ behaviors …
Building Valentine’s Day email campaign that your subscribers would fall in love with is all about knowing your audience and finding a strong way to elicit customer engagement. Follow the below points which guide you to make the excellent Valentine’s Day campaign ideas for email marketing: Making the right offer and provide the most suitable …
During holiday seasons, gifts are essential as it gives a true spirit to the holiday. There are some key factors that affect the decisions of shoppers in the US to shop for the holiday gifts from a particular brand or retailer. The overall price – including shipping costs – ranked the top of all these …