Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …
Almost three-quarters of US consumers surveyed plan to take advantage of free shipping when spending in the 2017 holiday season, while the vast majority of them consider free shipping is more important than fast shipping (88% vs. 12%). When respondents were asked to determine what “free shipping” means for them, most of them (45%) said that …
Everybody knows how important it is to make a good first impression. This principle holds true not only in face-to-face contacts but in email interactions as well. So, the automated welcome email is one of the most important tools in your email marketing toolbox. Get a head start on the future of email marketing and …
The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online. “Offer of free shipping” was the main convincing factor for 64% of the …
Back-to-school (B2S) online shopping reached $27.3 billion in the US in 2016 season. The vast majority of B2S online shoppers parents (84%) confirmed that free shipping is their condition for online purchase. Online B2S shoppers plan to make over a third (34%) of their purchases online and they plan to purchase from an average of 3 …
The vast majority of Christmas holiday shoppers (75%) checked the return policies before making any purchase during the past holiday season, and many shoppers retracted out of holiday purchases because of an inconvenient return policy. Lack of free return shipping (57%) and store credit only offered instead of a full refund (55%), inability to return items …
Delivery shipping costs and other fees are the top barriers deterring shoppers from shopping cross-borders. In addition, there are some concerns about getting what consumers have paid for and also the slow product arrival. This data based on a survey was conducted across 32 global markets with approximately 28,000 consumers.