Digital Marketing Statistics & Metrics

84% of Parents in US Won’t Shop Online For B2S Without Free Shipping, 2016 | NRF

E-Commerce & Retail | USA

Back-to-school (B2S) online shopping reached $27.3 billion in the US in 2016 season. The vast majority of B2S online shoppers parents (84%) confirmed that free shipping is their condition for online purchase.

Online B2S shoppers plan to make over a third (34%) of their purchases online and they plan to purchase from an average of 3 websites. Supercenter (62%), office supply (35%) and online clothing (18%) are the top sites parents plan to visit.

84% of Parents in US Won't Shop Online For B2S Without Free Shipping, 2016 | NRF 1 | Digital Marketing Community

B2S Online Shopping in US, 2016.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.


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