Digital Marketing Statistics & Metrics

Inconvenient Return Policy Affected on the Previous Christmas Purchasing, 2017 | NRF

E-Commerce & Retail | Global

The vast majority of Christmas holiday shoppers (75%) checked the return policies before making any purchase during the past holiday season, and many shoppers retracted out of holiday purchases because of an inconvenient return policy.

Lack of free return shipping (57%) and store credit only offered instead of a full refund (55%), inability to return items in-store (43%) besides the difficulty to return in-store (39%) are the top repellent factors of the inconvenient return policy.

Free Shipping and Full Refund Affected the Christmas online Purchasing, 2017 NRF

Reasons Explains Why Shoppers Backed Out of a Purchase Due to the Inconvenient Return Policy.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.


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