Digital Marketing Statistics & Metrics

64% of Christmas Shoppers Are Convinced With the Free Shipping Offers, 2016 | NRF

E-Commerce & Retail | Global

The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online.

“Offer of free shipping” was the main convincing factor for 64% of the Christmas shoppers in 2016, followed by “limited-time sale or promotion” (50%), “ability to buy online and pick up in-store” (33%), free gift with purchase (25%) and helpful customer care (24%).

"Free Shipping Offers" Convinced 64% Of Holiday Shoppers to Make a Purchase | NRF

Chart Shows the Christmas Shoppers Convinced Factors to Make a Purchase.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

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