Digital Marketing Researches & Reports

The 2018 US Forecast on Apparel Shopping Trends | CPC Strategy


Amazon has already mastered the art of selling groceries and other essential goods online. The company took its steps in fashion game this year, and it’s paying off. But the question here is why do shoppers in the US buy clothing online? And how do they browse and purchase clothing online?

  • 52.1% of shoppers in the US claimed that they purchased clothing from Amazon in the last 6 months, and 46.7% did so from a retailers’ website.
  • 42.5% claimed that they occasionally purchase clothing online, while only 14% regularly do so.
  • 30.8% have purchase apparel on Amazon because of Amazon’s fast and free shipping, while 24.7% have done so because of Amazon’s low prices.
  • 71% said they prefer to shop for clothing on their PC/Laptops, while only 18.1% prefer to use their mobile phone.
How Shoppers in the US Will Browse and Buy Clothing in 2018

A Graph Shows Where Shoppers in the US Prefer to Shop for Clothing Online in 2017


Data were driven from 1502 online respondents ages 18-65 and have purchased clothing online. The survey was conducted between November 17, 2017, and November 20, 2017.

CPC Strategy

As a premier Google Partner agency, CPC Strategy specializes in implementing performance growth on shopping channels that directly impact a retailer’s digital bottom line. Named one of the “Best Places to work in San Diego” by the San Diego Business Journal, one of Inc.’s “5000 Fast Growing Private Companies”, and one of the “Top Places to Work in San Diego” by the San Diego Union-Tribune, CPC Strategy is growing fast and always interested in talking with talented people who want to be a part of their team.


Subscribe for our newsletter!