Tag: Gen Zers

46% of global internet users are ‘News Networkers’ use social media to stay up-to-date with current events and follow journalists or news/media organizations on social media. GlobalWebIndex has dug deeper into them to profile them and find out their attitudes and behavior towards news on social media. Let’s take a sneak peek at the top line …

Mobile commerce (mCommerce) in Australia may have begun as a convenient way to shop on-the-go, but has developed quickly into an entertainment experience. Mobile retail has shifted from convenience to entertainment as reading and writing reviews, product research, and virtual try-ons are an enjoyable pastime for many Australians, particularly with younger shoppers. The PayPal mCommerce …

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

Unlike Millennials, Gen Zers are ambitious, engaged and feel like they can change the world. Their use of social media is also differentiating than other generations. As a marketer targeted this generation, you’re in a bad need to know what gets them excited, and can often act as a manifestation of their hope and dreams. …

The vast majority of all Gen Zers smartphone users in the US are using iOS and Android operating systems. They are almost equally with a rate of 42.3% for iOS and 41.3% for Android. Gen Zers females are much more preferable to iOS than Android – 46.2% iOS vs. 38.8% -, while Gen Zers males prefer the …

Almost all new generations are “netizen”; depending mainly on the internet in all their lives aspects. Smartphones are the key device for accessing the internet. Roughly 9 in 10 of internet users around the whole world – who aged 16-20 years old and called as “Gen Z” – own a smartphone. Most of them are …

Outside China, YouTube is the most popular social platform. When it comes to visitors/users, YouTube overtopping the Facebook by 10-points to reach 95% among Gen Zers; which highlights the importance of video and entertainment to these young audiences. Facebook platform, Facebook Messenger, Instagram, Twitter, WhatsApp & Snapchat is also Gen Z’s favorite social media platforms.

Around two-thirds of Gen Zers online purchasing processes were done by using a mobile device – during the month previous to the report -, while 47% were done via  PCs/laptops and 15% were done via tablets. That means the m-commerce must be at the top of priority pyramid of marketers.