Digital Marketing Researches & Reports

Infographic: News Networkers Worldwide, 2018 | GlobalWebIndex

Consumer Behavior | Global

46% of global internet users are ‘News Networkers’ use social media to stay up-to-date with current events and follow journalists or news/media organizations on social media. GlobalWebIndex has dug deeper into them to profile them and find out their attitudes and behavior towards news on social media. Let’s take a sneak peek at the top line findings.

Profiling News Networkers Worldwide

  • Males are more likely than females to use social media to stay up-to-date with current events (54% vs. 46%).
  • Most of the news networkers aged 46-34 years old as they represent 57% of the total news networkers worldwide.
  • The Asia Pacific is the top region that holds the highest percentage of news networkers with a rate of 60%, followed far by Europe with just 16%.
  • 63% reported that their smartphone is the most important device they own, 77% of them use their smartphone as a second screen while watching TV.
  • News networkers spend an average of 3:19 (HH:MM) online using their smartphone devices.

News Networkers’ Attitudes and Preferences

  • 89% of news networkers indicated that it’s important to stay up to date with what is going on in the world.
  • 77% of respondents said that the internet makes them feel closer to people.
  • BBC News is the most preferred online news for Gen Zers, while Forbes is more preferable by Millennials, and CNN is most preferred by news workers aged more than 35 years old.
  • Gen Zers and Millennials news networkers are more likely to watch vlogs with rates of 63% and 59%, respectively, while news networkers who aged 35+ are more likely to visit a business news websites with a rate of 55%.

Infographic: News Networkers Worldwide, 2018 | GlobalWebIndex 1 | Digital Marketing Community

Methodology:

Data were driven from 46,725 News Networkers globally.

GlobalWebIndex

Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
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