Researches
Digital Marketing Report, Q3 2018 | Merkle
Merkle has launched its latest quarterly Digital Marketing Report (DMR) which has become one of the most highly regarded and frequently cited reports in the digital marketing industry. The report includes answers to crucial questions. For instance, how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, how increased inventory for the …
Indicators
Google Search Ad Spending Growth Reached 21% in Q1 2017 | Merkle
US paid search spending growth increased by +1% to record 15% in Q1 2017. Google search ad. spending in the US also grew by the same rate (+1%) to reach 21% during the same period, up from 20% in Q4 2016. It worth to be mentioned that there were several Google initiatives in the last …