Merkle has launched its latest quarterly Digital Marketing Report (DMR) which has become one of the most highly regarded and frequently cited reports in the digital marketing industry. The report includes answers to crucial questions. For instance, how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, how increased inventory for the Sponsored Brands ad format is affecting Amazon ad trends, where Instagram ad performance stands compared to Facebook and other social platforms, and what drove organic search to some of its best growth rates in the past three years.
Data in this report are derived from samples of Merkle clients who have worked with Merkle for each marketing channel. These samples are restricted to those clients who have maintained active programs with Merkle for at least 19 months, haven’t significantly changed their strategic objectives or product offerings, and meet a minimum ad-spend threshold.