Digital Marketing Researches & Reports

Digital Marketing Report, Q3 2018 | Merkle

Digital Marketing | Global

Merkle has launched its latest quarterly Digital Marketing Report (DMR) which has become one of the most highly regarded and frequently cited reports in the digital marketing industry. The report includes answers to crucial questions. For instance, how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, how increased inventory for the Sponsored Brands ad format is affecting Amazon ad trends, where Instagram ad performance stands compared to Facebook and other social platforms, and what drove organic search to some of its best growth rates in the past three years.

The Top Line Finding of the Digital Marketing Report, Q3 2018:

  • Google search ads achieved steady YOY spending growth of 18% in Q3 2018.
  • Google Shopping Ads generated 87% of Google search ad clicks for retailers in Q3 2018.
  • In the US market, iOS and desktop Safari produced 49% of all Google search ad clicks in Q3 2018.
  • Amazon search ad spend continued its growth, with sponsored Products investment up 62% YOY for the quarter.
  • Google search ad spending grew 18% Y/Y in Q3 2018, with clicks up 8% and CPCs up 9%.
  • Google Shopping spend increased 33%, while text ad spending rose 3%.
Google Search Spending by Device Type, Q3 2018 - Merkle

A Graph Shows the Google Search Spending by Device Type During Q3 2018

The content of “Digital Marketing Report, Q3 2018“:

  • Executive Summary
  • Paid Search
  • Organic Search & Social
  • Display & Paid Social
  • Amazon Ads
  • About Merkle & DMR Methodology

Number of Pages:

  • 28 Pages


  • Free


Data in this report are derived from samples of Merkle clients who have worked with Merkle for each marketing channel. These samples are restricted to those clients who have maintained active programs with Merkle for at least 19 months, haven’t significantly changed their strategic objectives or product offerings, and meet a minimum ad-spend threshold.


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